True Lemon Is Heading Back to the Today Show
We are thrilled to share that True Lemon is returning to the NBC Today Show. On the morning of Friday, September 25, True Citrus will be back on one of the most-watched morning programs in the country, and this time we are bringing a bundle built for a very specific moment in the year. If you found this page after seeing True Lemon on the Today Show, welcome. You are in exactly the right place. Read on to find out what was featured, where to shop it, and how to stay connected with True Citrus going forward.
What We Are Featuring on the Today Show
The star of the September 25 segment is the True Citrus Daily Essentials Bundle, a five-product set designed to help students start their day with intention, stay hydrated throughout it, and feel their best from morning through finals week.
The bundle includes:
- True Lemon Curb Strawberry Fusion
- True Lemon Defend Berry Blend
- True Lemon Elevate Citrus Blast
- True Lemon Strawberry Lemonade
- True Lime Crystallized Lime
The bundle had its first real-world debut at the University of Alabama on September 17, where True Citrus brought it to campus ahead of the broadcast — a fitting preview for a product built with college life in mind.
Together, these five products cover hydration, wellness support, and great flavor in a lightweight, portable format that fits any campus routine. The True Citrus Daily Essentials Bundle is priced at $40, which represents approximately 40% in savings compared to purchasing each item separately. It is available on TrueCitrus.com from September 24 through October 16, so viewers who caught the segment on air or who are discovering True Lemon for the first time have a meaningful window to shop.
If you are searching for the powder drink mixes featured on the Today Show broadcast, this bundle is exactly what you saw.
What the Today Show Means to Us
Appearing on the Today Show is not something we take lightly. It is a chance to bring True Citrus into the homes of millions of people who care about what they put in their bodies, how they feel each morning, and what small habits actually move the needle over time. Those are our people.
This is not our first time on the program — True Citrus appeared on the Today Show earlier this year in May, and hearing from viewers who found us through that broadcast reminded us exactly why these opportunities matter. Being invited back so soon is something we are genuinely proud of.
The Today Show's audience understands that wellness is not about perfection. It is about finding simple, sustainable things that work. That aligns completely with how True Citrus approaches flavor and function. Our products start with real citrus and real ingredients, and they fit into real life.
That sense of community shows up everywhere — in the readers who follow the True Lemon blog, in the customers who have made our products part of their daily routines, and in everyone who has shared True Citrus with someone they care about. We do not take that trust for granted, and we try to earn it every time we show up somewhere new.
KNOW?
Your energy levels depend on more than caffeine.
Sleep, hydration, balanced nutrition, and regular movement all play a key role in staying energized.
How to Watch and Where to Shop
Tune in to the NBC Today Show on Friday, September 25. Check your local listings for the exact time in your market.
If you are ready to shop, the True Citrus Daily Essentials Bundle is live on TrueCitrus.com:
Shop the True Citrus Daily Essentials Bundle
The bundle is available September 24 through October 16 while supplies last. If you want to explore more of what True Citrus has to offer, the full True Lemon wellness line is a great place to continue.
- Support appetite control
- Helps Gut Health
- Weight management
- Optimized Hydration
- Zero Sugar Solution
Try It While It Is Available
The True Citrus Daily Essentials Bundle was designed with a specific season in mind, which means it will not be around indefinitely. If the September 25 Today Show segment brought you here, we hope you will take a few minutes to explore the bundle and see whether it fits your routine or someone else's.
Available through October 16 on TrueCitrus.com, this is a good moment to stock up or send something thoughtful to a student in your life.
And if you want to stay close to what comes next, keep an eye on your inbox and social channels around September 29, when True Citrus will be sharing a follow-up clip from the broadcast. Sign up for email or SMS updates on TrueCitrus.com so you do not miss it.
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